We want to give you some tips on how to write successful auto-emails to your customers:

  • Keep it short and synthetic

  • Put direct links to activities or products.

  • Answers frequently asked questions (FAQ) on your website or on Eversports and add the link to this in the auto-email.

  • Use friendly casual style


1) Sample email: "Before the first visit"


Hello,

We are happy to welcome you to the studio (...).


Here are a few things to know before your first session:

  • Changing rooms and showers are available.

  • You can borrow a mat for free.

  • Remember to bring your towel and your water bottle.

  • Put on your favorite gym clothes - you should be able to move well and feel comfortable

  • Please arrive 5-10 minutes early for your class.

  • Tea, coffee and cold drinks are available.

  • Classes are held with a minimum of 3 students. If the class is cancelled you will receive an email notification no later than 3 hours before the class. In this case, the class will be re-credited to your Eversports account.

  • Health measures COVID19 : (...)

Location - How to get there?

  • By car: Street parking is free, but we advise you to come a bit in advance to find a spot. There is a big free parking next to the supermarket, then 5/8 minutes walk.

  • By subway (...)

  • By bus (...)

  • When arriving at the studio: door (...), entrance code (...)

Phone number:

  • If you are looking for more information about the studio, please click here : Links

  • If you have any questions, please feel free to contact us by replying to this email.

We look forward to seeing you! See you tomorrow.

The team (...)


2) Sample email: "Before the first online class"

Hello,

We are excited to have you online for your first class.

Here is some practical information before the first class:

  • The tool used for the online classes is XXX. If necessary, download the software to your laptop, tablet or smartphone in advance.

  • The links are not sent by email but you will find them in your Eversports profile, in the "Reservations" tab, 15 minutes before the start of the class. More information about online courses through Eversports here.

  • In order to best guide you during the class, I advise you to turn on your video.

  • In order not to disturb the other participants during the course, please turn off the microphones.

Now here are the tips for the first class:

  • Create your own quiet space with your mat.

  • Drinking is important, so don't forget to have some water near you.

  • Wear comfortable clothes.

If you have any questions, please feel free to contact us by replying to this email.

I would also be very happy if you would take the time to give me feedback on the course.

We look forward to seeing you! See you tomorrow.

The team (...)


3) Sample email: "Follow-up email after the first visit"

Hello,

It's been a while since we've seen you at the studio!

We noticed that you decided not to practice with us anymore. Is there a particular reason for this?

We want to offer classes in a studio where you feel comfortable and enjoy practicing. Additionally, we are constantly working on ourselves to create your new "Happy Place", a studio that evolves according to your desires.

We would be very happy if you could take 2 minutes of your time to tell us your wishes and suggestions for improvement.

To thank you, we offer you a 10% discount on your next reservation. Send us an e-mail with the product you want and we will send you the coupon code.

If you don't know yet which product to choose or which course to sign up for, here are my tips:

  • Activity link for beginners

  • Products for beginners (ex: block card of 5 or 10 units)

Very nice day,

The team (...)


4) Sample email: "Birthday wishes"

Hello,
The whole team (...) wishes you a very happy birthday!

For this occasion and to thank you for your fidelity, we are delighted to offer you 10€ of reduction on the product of your choice, with the code: ANNIVERSARY.

Have a great day!

See you soon,

The team (...)


5) Sample of email for a product: Trial course

Hello (...)

We hope you enjoyed your first class in our studio! Now you have 3 possibilities:

→ You loved it and want to come back, but are afraid to make a commitment? We suggest you start with a trial month. Buy your trail month here (link)

→ You loved it and are ready to commit? We offer you several types of memberships. Buy your membership here (link)

→ You didn't like the class? We would be very happy if you could take 2 minutes of your time to tell us what you would like to see improved. As a thank you, we will offer you 10% discount on your next booking.

See you soon.

The team (...)

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