Attracting new customers is one of the most common challenges faced by a studio owner. Once new customers are in, you want to offer them a good experience and make sure they come back. The following applies here: communication is key.
Eversports offers a number of automated emails that you can send to your customers to make the first visit as smooth as possible and also activate them afterwards to come back. In addition, the customer experience of existing customers is also important and that is why we offer a nice option to send an email on their birthday as a bonus.
You can find these auto emails in the menu tab Marketing > Communication.
1) Where do I activate the tab Communication?
You can set up these auto emails via the Marketing menu, under the tab Communication (BETA).
TIP: If you don't see the menu Marketing in the overview yet, you can turn on this free extension in the menu Market.
2) Which auto emails can I use?
Automated email before the customer's first visit
When customers first join a class, they often have frequently asked questions. By sending an email before the first visit you can already send useful information that answers most questions. You can also give them a warm welcome for a good first impression.
Follow-up email after the first visit
If some of your first visitors are hesitant to make a new booking, you can contact them via this automated follow-up email. This email is sent to all customers who have made a booking, but have not made a new booking within 7 days of the visit. Bookings at other locations are also taken into account when you have multiple.
Happy birthday email
Wish your customers a happy birthday with this auto mail. This will be sent to your customers who have their birthday. Please note that the date of birth is has to be set up correctly in the customer profile. As a small birthday present you could use promotional codes.