The number of COVID infections is increasing and government restrictions are becoming stricter. Unfortunately, we cannot change the current situation. But what we can influence is how we deal with it. With Eversports it is our goal, also in the current situation, to be a valuable partner for all studios. In this article we summarize ideas and tips that are helpful in the current situation:
1) Offer online activities
Online classes or online trainings are currently very well accepted by customers. This has already helped many studios to deepen their relationship with existing customers during the first lock-down. The connection between Zoom and your Eversports Manager can make it easier for you to offer online activities. Here you can find an article that explains how you can offer online activities via your Eversports Manager.
2) Set up a video library
The video library helps you to create an attractive offer for your customers, even in times of lock-down. Your studio becomes a platform and your customers can use your offer at any time - even outside your opening hours. For customers with memberships, you can include the videos. This helps to avoid cancellations and pauses of memberships.
Here you can find all information about setting up your video library.
3) Promote vouchers
Christmas is not far away. Vouchers are a very good way for your customers to support your studio (#support-your-local-studio). Your customers can redeem vouchers for online classes or for on-site classes after the lock-down. With your Eversports Manager, you can easily sell and promote vouchers online. This can generate important revenue, especially in the current crisis.
4) Further tips
Communication with your customers
What is important now is good communication with your customers. We recommend that you set up a separate section on the website to explain the process of online classes. You can also forward this article to your customers. The connection between your Eversports Manager and Mailchimp and the filtering options in the customer management will help you to communicate with your customers.
Extension of products
In general, we recommend waiting with the extension of products until there is clarity about how long the lock-down will last. Otherwise, you will have double the work. Here you can find all information about pausing memberships. Here you can find all information about pausing time-cards and block-cards.
Delete existing appointments or convert them to online classes
Due to the lock-down, most studios need to adjust the existing schedule. Here you can find all information on how to convert existing on-site classes into online classes or how to delete planned appointments.
Cancellations and refunds of existing bookings
When you unsubscribe customers from an activity (e.g. class or course), they get their visit back. Your customers can then use this visit for a future activity. In this case, however, the money will not be refunded. If you want to refund the money to your customers, it is necessary to cancel the invoice. Here you can find out how to refund your customers.
We wish you and your team all the best for the coming weeks!